Working closely with onedotzero and United Visual Artists, Camberwell Press have produced a publication and the promotional material for this years Adventures in Motion festival at the BFI Southbank November 2011. 

United Visual Artists are commisioned each year to create a new visual identity for the festival and tour, including an inventive trailer sequence. Wanting to make the elements of the motion identity entirely from light, UVA used laser technology with typographical sequences reflecting the ephemeral nature of their installation work. Camberwell Press were invited to take a look at the production of this highly technical process. We were welcomed into dark space packed with a complex array of machinery. We got to observe the team of highly skilled technicians, artists and engineers navigating through a terrain of software and wires. As time went on, we began to see the onedotzero logo emerge in choreographed red laser algorithms.

UVA in production. Photographs by James Medcraft

Informed from the streaming lights and lasers by UVA and the existing identity of onedotzero, the design team started to build the design rationale for the festival booklet. The print design features angled segments, each of which is derived from the angles used by the lasers in the UVA film, creating a discrete link between the print and motion elements of the identity.

The promotional publication for the festival took the form of a concertina leaflet, folded in such a way to create pages of varying size, creating tabs in the process, as a way of making the program's content more accessible. The concertina design was an entirely new format, creating visible chapters in a content heavy publication. 

There was a very large run, 40,000 copies printed by Evolution Print who sponsored heavily. The book is now being distributed internationally as the onedotzero tour makes it's way around the world.