Elusive brought together the work of 29 artists. It featured photography, video, performance and book works, and although all the imagery relates to the camera, none is about photography itself. It could be argued that the camera apparatus, although a recording instrument, also offers a space for play. The idea being explored here is of the camera as conduit, a place for the imagination. The work featured in this exhibition gave the artists an opportunity to examine imagery which is unpredictable, improbable, informative and capricious. Camberwell Press produced a publication in conjunction with the Elusive show in Camberwell Space 2011.

Setting a series of technical and compositional parameters and allowing the work to fall haphazardly within those parameters reflects the wide margin of possible results that exists within photography, even when outwardly all the decisions about how to shoot an image have already been made. On each side, the poster's double-sided function is indicated by the presence of a frame and mirrored name for the artists whose work is shown on the reverse. Folded down into eighths, the poster takes on another role as a dust jacket for the publication, which is printed in two colours on a risograph and features further images, an interview with the curator, an essay and endpapers that act as a key for the poster.

Written by Astrid Joublanc.