Whatever Next: a discourse on typography

whatever next

Founded by Camberwell Press' creative director, James Edgar, Whatever Next: a discourse in typography is an exhibition and book launch pioneered from a series of in-conversations taken place in selected locations across London in June 2011. The discussions look at the life span of typography, how it has evolved in print, process and practise, furthermore, what direction it might hold for the future. Conversations were recorded and transcribed to devise the content of the book Whatever Next: a discourse on typography. Launch of the book takes place at Kemistry Gallery, EC2A 3PD on 4 October with an corresponding exhibition compiling of contributors visual response to the discussions.

Running until 20 October Whatever Next: a discourse on typography hosts an array of typography based artists, practitioners and designers. Responding to the speculative title 'Future Type Map' the exhibition will consist of participants visuals along with stand out quotes derived from the conversations. Visitors are encouraged to enter the discourse and make their own predictions or proclamations. 
Whatever Next: a discourse on typography book is designed complied and edited by David Coventon, James Edgar and Frederick Williams. Exhibition is curated by this is art, a creative platform for emerging and established artists.  Limited editions prints and copies of the book are available to purchase from the opening night and throughout the exhibition.

N.B. In the process of editing conversation transcripts for 'Whatever Next: a discourse on typography', the work of David Quay has inadvertently been misrepresented. In the 'Proto/CHK Design' conversation, an exchange between David Coventon and Fraser Muggeridge (pp70-71) suggests a similarity in the work done by Gerard Unger for the Capitolium typeface proposal for the city of Rome with David Quay's design of the Bath typeface. Whilst we are delighted to learn that David Quay has read the book we wish to apologise for the incorrect representation of his work.

One distinction to make clear is that Unger's work was not adopted at the project's completion by the city of Rome, whilst David Quay's Bath typeface was implemented in Bath. The following extract from David Quay's description of the project provides an insight into the complexity of the typeface design and the context in which the work was completed.

"The new Bath font was intended to work within the existing lettering tradition of Bath. To be distinguishable but not to supplant the lettering that exist in rich abundance on almost every street, but to enrich and work with it. The typeface has many idiosyncrasies, it is fluid and modern and certainly not sterile unlike the generic typeface used in Bristol which has no connection to the city or its history. We hope that our new Bath typeface has its own story to tell that relates to Bath City and its traditions and at the same time reflects the aspirations of the dynamic city that it wishes to become."

To view more detail about the Bath typeface project and explore other examples of David Quay's work please visit http://davidquaydesign.com

Private View: Thursday 4 October 18.00 - 21.00
Open to the public 4 - 20 October, Mon-Fri 10.00 - 18.00, Saturday 11.00 - 16.00
Venue: Kemistry Gallery, 43 Charlotte Road, London, EC2A 3 PD
Admission: Free


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4 October - 20 October 2012

Kemistry Gallery

Book launch and typography exhibtion at Kemistry Gallery entitled
Whatever Next: a discourse on typography, generated from a series of in converstations with designers, practitioners, and artists on the topic of typography. The exhibition runs along the theme of the book is curated by this is art, founded by Camberwell Press' creative director: James Edgar. To order your copy of the book email This email address is being protected from spambots. You need JavaScript enabled to view it. .

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