Detours is an exhibition showcasing the work of 11 artists who are participating the the 2011/12 AA2A (Artists' Access to Art Colleges) scheme at Camberwell, Chelsea and Wimbledon (CCW) colleges. The scheme represents a detour from the artists’ usual practice, in terms of location, materials and ideas. Even a slight shift from the norm can engender radical changes. The scheme provides mid-career artists with exposure to new environments, and offers access to alternative media and techniques, encouraging variety and diversity within their practices.

Prompted by the articulate and sympathetic writing on curator Glenn Adamson's blog, From Sketch to Product, we asked the man himself, along with designer Kirsty Carter of APFEL and architect Andy Groarke of Carmody Groarke to come in and discuss their working processes behind the recent V&A exhibition, Postmodernism: Style and Subversion 1970-1990. They discussed with generosity the conditions which made their cross disciplinary and experimental exhibition design possible, a suitable fitting for the final day of Into the Fold. We have included here an edited extract from that discussion.

I-D Magazine No.6.

Day seven was an opportunity to reference production methods from the past, their place in history and their influence and relevance now. Cedar Lewisohn and South East Zine's Lisa Novak and Chris Dodson discussed small-press publishing, independent mind-sets and working within the canon with ideas that sit very much outside of it; Graham Congreve from Evolution Print came armed with a generous edition of Evolution Print posters to give away, extensive print know-how and an unbridled enthusiasm for the smell, look and feel of printed matter; Camberwell Press Editor Billie Muraben ran a cut and paste workshop with Illustration students and independent publishing afficionado Teal Triggs gve a talk on fanzines and counter-culture publishing, past and present. 

A screengrab from Fraser Muggeridge's film screening. Trailer Truths III, Erica Scourti (2004)

Day 8 focused on the broader context of graphic design, its field of inspiration, and application. Merrell Publishers delivered a talk on the process of publishing, from decision to reality, Rick Poynor let us in to the surreal world that informs his practice and Fraser Muggeridge selected a series of films that encapsulated his opinion of film as an essential source of content in design. 

Day 7 consisted of two parallel projects running all day: upstairs Robert Sollis of Europa ran a workshop with Positive Futures, and downstairs ico design worked with James in the Letterpress studio.